Twice in the past week, I've heard stories about employees receiving their anniversary pins in the mail. No note, no personal thank you - just a pin in the mail. Check!
And here lies the problem with many structured recognition programs. They focus on the pins. The plaques. The parties. Did we send so and so her anniversary pin? Check! Did we hold the annual employee appreciation luncheon? Check! There - we don't have to worry about appreciating them for another year.
This kind of recognition does not work! Don't get me wrong - I'm all for the pins, and the plaques, and the parties. But there has to be MEANING behind them. The best recognition doesn't cost a cent!
Stopping someone in the hall and giving them specific praise TRUMPS a pin in the mail any day.
Picking up the phone to tell someone how they inspire you TRUMPS a plaque any day.
Taking someone to lunch to talk about their professional goals TRUMPS the annual employee appreciation luncheon any day!
I've worked with a company that had a perfect recognition plan on paper. They had the parties. They had a state of the art gym for the employees. They had free tickets to sporting events. They had the pins and the plaques.
They also had managers with no interpersonal skills and some who even yelled at their employees in front of others.
They also had a major problem with employee turnover.
When it comes to effective employee recognition, it has to come from the heart. People need to feel cared about. Must you? I mean, some people wonder why they need to care about their employees - "we give them a paycheck, right." Sure. And that's enough. Unless you want to attract enthusiastic employees who are highly productive and evangelists for your company. Then you need to care.
And when it comes to the pins - by all means, give them. But remember - presentation is everything!
Gal Morale, Private Eye
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