Gal Morale: The Rock Star Treatment

Recently, I read a fabulous book called Can We Do That? by marketing expert and adventurer Peter Shankman. I highly recommend it to anyone looking to think more creatively and outrageously when it comes to your marketing efforts.

As a new fan of Peter's I checked out his blog! There I found this post detailing how one of the companies who hired him to speak made him feel like a Rock Star!

It's what I call "Giving 'Em Their Chicken Soup" in my forthcoming book The Celebrity Experience. It's the tangible way that you show someone you're paying attention. As you take a look at Peter's post, think about how it applies to employee recognition.

A gift certificate from your boss as a thank you is very nice. But...a gift certificate to your FAVORITE store...priceless.

Gal Morale, Private Eye

Comments

[Peter Shankman]

Thanks for the kind words! :)