Recently, I read a fabulous book called Can We Do That? by marketing expert and adventurer Peter Shankman. I highly recommend it to anyone looking to think more creatively and outrageously when it comes to your marketing efforts.
As a new fan of Peter's I checked out his blog! There I found this post detailing how one of the companies who hired him to speak made him feel like a Rock Star!
It's what I call "Giving 'Em Their Chicken Soup" in my forthcoming book The Celebrity Experience. It's the tangible way that you show someone you're paying attention. As you take a look at Peter's post, think about how it applies to employee recognition.
A gift certificate from your boss as a thank you is very nice. But...a gift certificate to your FAVORITE store...priceless.
Thanks for the kind words! :)
Posted by: Peter Shankman | October 30, 2007 at 08:57 PM